Designer Gaurang Shah showcased his new collection line “NOOR” for a cause

Award winning Textile and Fashion Designer Gaurang Shah known for his revival of vintage art of Jamdani weaves presented his exclusive collection ‘Noor’ at the majestic Falaknuma Palace in Hyderabad on Saturday evening ​amidst live Sufi music. The designer showcased 15 outfits and sarees from his ‘Noor’ collections.

The show was in support of a fund-raiser towards improvement of literacy in government schools for a not-for-profit organization in south of India.

Some of the most famous face of filmdom and celebrated woman from different walks of life walked for the cause. Lakshmi Manchu, Regina Cassandra, Mehak Murthy, Mithali Raj, Ritu Verma, Sandhya Raju, Sanjjanna , Lavanya Tripathi, Samrat and Navdeep.

Dia Mirza walked the ramp as the show stopper in Gaurang’s beautiful hand-woven Paithani Jamdani sari to support the cause. Styling for the show was done by Pallavi Datta an ardent Stylist, writer, and promoter of sustainable and eco-friendly fashion.

“It is a privilege for me to have been given an opportunity to be part of an initiative that has so much support from all walks of life to improve the overall literacy standards at the Government schools. Gaurang Shah said. An event like this also expands promotion of arts and it is a tribute to Indian textile and its rich heritage.

Through my creation ‘Noor’, a mix of his ready-to wear and festive wear created using the jamdani weave technique I learnt over the years I want to convince people that early education can do a lot of wonderful things and make a difference in every profession if children acquire literacy to pursue what they love and passionate about.” Gaurang added.

Gaurang fantastically brought alive the Indian culture and heritage in the form embellishments, weaves, embroideries, drapery and textures providing his clothes contemporary edge. The exquisite gold statement pieces Jewellery worn by the models added just right glitter to the presentation.

The who’s who of the city was present at the fashion show on Saturday evening in support of the cause​. Shashi Tharoor was also seen enjoying the show.